Senior Product Marketer (Growth & Lifecycle)

About us

Time is our most valuable resource—why waste it on admin? At Shiftbase, we believe that businesses should focus on what truly matters, not on unnecessary paperwork. That’s why we’ve built a scalable workforce management platform that helps companies with shift workers streamline scheduling, time tracking, and leave management.

Our success is measured by how much time we save for our customers—allowing them to focus on growth, deliver exceptional experiences, and foster happy and engaged teams.

We’re not just another SaaS company—we are one of Europe’s fastest-growing b2b platform providers with a bold vision. By 2034, Shiftbase will be Europe’s go-to workforce assistant, freeing 250.000 businesses from administrative burdens. With over 8.500 paying customers across The Netherlands, Germany, and beyond, we’re scaling fast with a clear roadmap for further European and global expansion.

Why join Shiftbase?

Working at Shiftbase means being part of a fast-moving, high-impact team where innovation, ownership, and collaboration are at the heart of everything we do. Our 75+ talented team members work in close-knit cross-functional teams from our inspiring, centrally located headquarters in Zoetermeer.

Here’s what makes us an inspiring place to work:

  • A culture of speed and ownership - we go all in, move fast, and own our results.
  • Smart and ambitious colleagues - You’ll work alongside top talent, challenge ideas, and grow every day.
  • International expansion - We’re scaling rapidly across Europe, and you’ll be part of this exciting journey.
  • Innovation-driven mindset - our cutting-edge product is evolving into an intelligent assistant, offering strategic insights, automation, and AI-powered decision-making.
  • Big impact - your work directly improves operations for thousands of businesses, making their customers happier and their employees more efficient.

At Shiftbase, we’re not just building software—we’re shaping the future of workforce management. If you’re looking for a place where your ideas matter, where you can grow fast, and where you’ll be surrounded by a team that moves at full speed, we’d love to meet you!

About the role

Lifecycle marketing is essential to driving customer success at Shiftbase. From onboarding and activation to retention and reactivation, this role ensures that users quickly and seamlessly experience the full value of our platform. You will work closely with the product activation team to design and implement integrated in-app and out-of-app touchpoints, creating a cohesive and impactful customer journey.

What success looks like

In this role, success means boosting product adoption, driving user activation, and improving retention through strategic lifecycle marketing, automated campaigns, and seamless growth loops.

You will design and execute programs that:

  • Guide customers to their ‘aha’ moment and first value experience, ensuring sustained engagement.
  • Utilize automation and segmentation to deliver the right messages to the right users at the right time.
  • Reduce churn and enhance retention through personalized experiences that drive customer satisfaction and long-term loyalty.

Who you are

You thrive at the intersection of Product and Marketing, combining technical expertise with a deep understanding of customer needs.

You are:

  • Curious & data-driven - you make informed decisions based on insights rather than assumptions.
  • Commercially savvy - you see lifecycle marketing as a driver of business growth, not just user engagement.
  • Proactive & hands-on - you take initiative, move fast, and get things done.
  • A clear communicator - you craft compelling messaging and collaborate effectively across teams.
  • Tech-savvy & detail-oriented - you are comfortable working with automation tools and building scalable systems.
  • Customer-centric - you know how to tailor engagement strategies for different user segments.
  • Product-minded - you work closely with product teams to shape in-app experiences that complement lifecycle marketing efforts.

What you’ll do

Lifecycle & automation

  • Develop and execute lifecycle marketing programs to engage users across the onboarding, activation, retention, and reactivation stages.
  • Leverage Customer.io to automate and personalize lifecycle journeys.
  • Design scalable engagement frameworks aligned with Shiftbase’s pricing and packaging strategy.

Growth & activation

  • Collaborate with the product activation team to remove barriers to early success and increase product adoption.
  • Build and optimize growth loops that enhance user engagement and retention.
  • Run a/b tests and experiments to refine key touchpoints along the customer journey.

Analytics & insights

  • Work with product, data & analytics teams to develop dashboards that track key performance metrics and highlight areas for optimization.
  • Use customer data and insights to design high-impact campaigns and measure their effectiveness.

Content & campaigns

  • Craft compelling lifecycle messages in native Dutch and near-native English.
  • Develop engaging email campaigns, landing pages, and in-app messages that resonate with users.
  • Implement segmentation strategies to ensure tailored messaging for different customer groups.

 

What we’re looking for

Required skills & experience

  • Native Dutch speaker (essential) - strong written and verbal communication skills in Dutch, with near-native English fluency.
  • Marketing automation expertise - Hands-on experience with Customer.io or similar platforms.
  • 5+ years of relevant experience - in growth marketing, lifecycle marketing, CRM marketing, or a related field—preferably within a subscription-based SaaS or e-commerce environment.
  • Data-driven decision maker - ability to analyze performance metrics, run experiments, and optimize campaigns effectively.
  • Strategic & executional balance - capable of both designing high-level strategies and executing them hands-on.
  • Cross-functional collaboration - experience working closely with product, sales, and customer success teams to shape both in-app and external customer experiences.

Preferred skills

  • Knowledge of growth loops, onboarding strategies, and segmentation frameworks.
  • Experience aligning marketing initiatives with pricing and packaging strategies.
  • Passion for automation and programmatic campaign design.


What’s in it for you?

Compensation & benefits

  • Medior level: €4.500 - €6.000 per month (including 8% holiday allowance).
  • Senior level: €6.000 - €7.500 per month (including 8% holiday allowance).
  • 25 vacation days per year (for a 40-hour contract) to recharge and explore.
  • Top-tier pension plan to secure your future.
  • Travel expense reimbursement for a smooth commute.
  • Ns business card for seamless travel (if applicable).

Professional growth & development

  • Work alongside industry-leading professionals and sharpen your expertise.
  • A dedicated training budget to invest in your personal and professional growth.
  • Ownership of ideas - freedom to develop, implement, and lead impactful initiatives.
  • Unlimited career growth opportunities - whether you want to specialize, lead, or innovate, we support your ambitions.

Work-life balance & flexibility

  • Hybrid-friendly setup - work from home while enjoying meaningful office collaboration in Zoetermeer.
  • Flexible working hours - a standard 40-hour workweek, with an option for 32 hours if preferred.
  • Dynamic and inspiring workplace - an informal, high-energy environment where innovation happens daily.
  • Weekly bootcamp at our HQ – because fun and pushing the limits go hand in hand.

Work equipment & perks

  • High-quality laptop of your choice (Mac, Windows, or Linux—for engineering roles).
  • Free daily lunch and fresh fruit at the office to keep you energized.
  • Friday afternoon drinks to unwind and connect with colleagues.
  • Legendary BBQs and team events - from epic celebrations to team-building activities.

 

Is This Your Dream Job?

This IS your dream job if…

✅ You thrive in a fast-paced, high-ownership environment.

✅ You love working with data, automation, and customer engagement.

✅ You’re excited about working at the intersection of product and marketing.

✅ You want to make a real impact at a rapidly growing SaaS company.

This is NOT your dream job if…

❌ You prefer top-of-funnel performance marketing (SEO, SEA, PPC), traditional lead-gen, or demand-gen roles.

❌ You’re not comfortable working cross-functionally with Product, Sales, and Customer Success teams.

❌ You dislike fast-moving, high-responsibility environments.

Want to apply?

We’d love to hear from you! Send us an email to introduce yourself and tell us why we’d be a great fit. Be bold, be yourself, and don’t forget to include your résumé. We can’t wait to meet you!

Kevin Ouwerkerk - Interim Recruitment Lead - kouwerkerk@shiftbase.com