Product Marketing Manager

About Shiftbase

At Shiftbase, we believe employees should have the freedom to focus on what truly matters—creating unforgettable experiences for their customers. That’s why we’re on a mission to revolutionize workforce management for small and medium-sized businesses in industries like hospitality, retail, and beyond.

Our platform makes scheduling, time tracking, and compliance seamless, helping businesses reduce labor costs, stay compliant, and boost employee satisfaction. At the heart of our success is Product Marketing—the strategic engine that connects our products with the right audiences and ensures every launch is impactful.

If you’re passionate about crafting stories that resonate, shaping market perception, and driving the adoption of innovative solutions that change the way businesses operate, we’d love to hear from you.

Why this role matters

As a ‘full stack’ Product Marketing Manager working on end-to-end campaigns, you’ll lead the charge in making Shiftbase’s products successful in Dutch and English-speaking markets. From crafting impactful go-to-market strategies to driving adoption through innovative campaigns, you’ll be at the center of our mission to grow Shiftbase into Europe’s leading workforce management solution.

What you’ll do

Strategise & execute go-to-market plans

  • Translate company objectives into clear go-to-market strategies for product launches.
  • Collaborate across Product, Sales, and Customer Success teams to deliver seamless launches and ensure alignment.

Create winning content & campaigns

  • Develop compelling, audience-specific content in native-level Dutch and near-native English.
  • Lead multi-channel campaigns (email, in-app messaging) to drive product adoption and track performance metrics for optimization.

Understand the market

  • Conduct competitive research and elevate customer insights into the realm of product positioning and messaging.
  • Use data and feedback to continually improve marketing effectiveness and differentiation.

Bridge teams for success

  • Align cross-functional teams on product marketing initiatives, ensuring clarity and focus across the business.
  • Develop strategic documentation and internal communications that empower others to deliver consistent messaging.

What we’re looking for

Must-haves:

  • Fluency in Dutch (native-level speaking and writing) and English (near-native proficiency).
  • A knack for crafting brilliant messaging all through the marketing funnel into the product.
  • 3+ years of experience in B2B SaaS marketing (ideally in product marketing, growth, or lifecycle marketing).
  • Proven ability to execute lifecycle marketing campaigns and track performance metrics.
  • Strong stakeholder management skills, strategic and proactive mindset.

Nice-to-haves:

  • Experience in HR tech, hospitality tech, or fintech.
  • Familiarity with programmatic communication tools like Customer.io.
  • Experience leading cross-functional projects or initiatives.

What’s in it for you?

  • Hybrid-friendly work: Flexibility to work from home, and also collaborate in our office in Zoetermeer a few days a week for stronger team connections.
  • Recharge time: Enjoy 25 vacation days based on a 40-hour workweek, ensuring you have the balance to perform at your best.
  • Professional development: Take advantage of a dedicated training budget to enhance your personal and professional growth.
  • Supportive culture: Join a team that values innovation, collaboration, and a shared commitment to making a meaningful impact.
  • Extra perks: Benefit from a strong pension plan, travel expense reimbursement, and more.

Ready to join us?

If you’re excited about the opportunity to shape the future of product marketing and make a real impact, we want to hear from you. Send your CV and a short cover letter to hr@shiftbase.com with the subject line: Product Marketing Manager Application. Let’s grow together!